Movement is the natural state of things. Change is constant, unavoidable, and incredibly reliable. This truth isn’t lost on Annual Giving, a field that has changed considerably over the past several decades. Indeed, Annual Giving isn’t what it used to be.
Annual Giving then was a great place to get your start in development. It was small gifts, direct mail, and volunteer call nights. It wasn’t part of “the campaign.” It was somehow less in important.
Annual Giving now is something different. It’s something much bigger, much more complex and much more important. It’s online, data driven, and a career unto itself. Annual Giving isn’t simply a part most campaigns today, it’s the single most important part of every organization’s next campaign.
No, Annual Giving isn’t what it used to be. It’s much, much better.
February 1st, 2012 at 11:46 am
Sounds like a commercial … for a product I’d like to buy